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Wafa Obaidat

CEO and Founder of Playbook

Wafa AlObaidat is a serial entrepreneur, gender equality advocate, and a Young Global Leader of the World Economic Forum. She is the CEO of Playbook. In addition to her entrepreneurial success, Wafa hosts the Women Power Podcast, facilitating authentic conversations with inspiring women. Her holistic approach to empowering women is evident in her features in renowned publications like Wamda, Harper’s Bazaar Arabia, and Entrepreneur Magazine. Shreya Rammohan is the CMO of Playbook and has over 8 years of professional marketing consulting, research & implementation experience. She was the Media Leader for the largest women empowerment network in MENA, Women Power Network and has led the ‘Women Who Read’ startup. The CEO & CMO have worked together for 6 years in a previous organisation that the CEO was leading as a Founder since 2010 (Obai & Hill)- they have built a strong working relationship and rapport through this time having scaled it into a million dollar business and having launched the largest convention for women in MENA that led to the founding of PLAYBOOK. The COO was a speaker at the aforementioned convention with one of the most popular sessions in 2018 as an acclaimed senior Banker that pivoted her career. She thereafter became a Founding Member in PLAYBOOK, then affirmed her belief in the solution and came on board as an investor and eventually became a Co-Founder who played a pivotal role in closing our pre-seed and drawing in our initial corporate advocacy.

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