Yassaman Omidbakhsh’s entrepreneurial journey began in 2014 at Lazada, a prominent player in Southeast Asia’s e-commerce landscape. Here, she immersed herself in various roles, focusing on business development and statistical marketing analysis, which provided invaluable insights and connections. Fuelled by her passion for entrepreneurship, she joined a startup incubator, where she helped launch over eight ideas in under a year. This crash course in entrepreneurship provided hands-on experience and a diverse skill set. In 2015, alongside friend Martin, she co-founded eyerim, pioneering the digital optics industry. Despite initial doubts, Yassaman’s strategic vision led to securing eyerim’s first major investor before launch, propelling it to receive over €5 million in investments. Yassaman places a premium on talent and intuition, having built a dedicated team from the ground up, many of whom have grown into key managerial roles.