Wes Henstock’s two-decade tenure has been characterised by his expertise in defining and shaping the essence and narrative of organisations. Guiding companies to integrate their core values deeply into their operations, he has nurtured genuine connections with their audiences. His strategic consultancy has played a crucial role in the evolution of influential brands across a broad spectrum of industries, including sports, entertainment, healthcare, and technology. He has also been pivotal in the business development of international firms such as Schüco, CAT, PepsiCo, the NY Islanders, the Raheem Sterling Foundation, and high-profile fashion brands including DKNY, Tommy Hilfiger, and Giorgio Armani. Wes’s approach is grounded in the belief that a company’s purpose is the cornerstone of its innovation, market differentiation, and swift growth. His commitment to developing stories that are not just audible but profoundly felt ensures that brands don’t only succeed financially but also make a meaningful impact on society.