Vera is the COO at Flowwow, a global gifting marketplace, with nine years of leadership experience in customer experience and operations for e-commerce businesses. Together with her team, she is developing a ‘glocal’ (global + local) marketplace that helps people bring joy to their loved ones around the world.
Her journey with Flowwow began at the age of 21, when she was handing out leaflets at an exhibition. In just four years, she transformed from a young student into an ambitious COO with a ‘growth hacker’ mindset. Her perseverance and deep passion for helping local businesses thrive have driven her to lead Flowwow’s international expansion across 40+ countries, double the company’s growth year-over-year—even while expecting her baby—build a customer support department from scratch with a 97% satisfaction rate, and evolve Flowwow from a floral marketplace into a platform for local shops.