Serena Sebastiani is a Senior Director in the Financial Services Advisory arm of PwC Middle East, and Consulting Virtual Assets Leader. As an ex-Regulator, Serena supports Regulatory Authorities in the Region to design their future-looking strategies and policies in the Fintech and Virtual Assets space, works with Banks and other TradFi institutions to enter the Virtual Assets space, and advises VASPs on their strategies, operations, compliance issues. Serena supports the growth of the Fintech and Web3 ecosystem in the Region by contributing to the active community of players across the value chain. She is also a mentor in acceleration programs and speaker at major industry events.