Martin is a recovering perfectionist and a forever immigrant. He helps companies from all over the world engineer unforgettable and very lovable brands.

He works from Limassol, where he co-founded the award-winning brand and software consultancy, Factory 39. Throughout his 15-year career, he worked for brands like FIFA, Coca-Cola, and BBC but also your next-door startup.

He is among the very first certified brand architects in the world, a badge that he earned for his work with brand guru Marty Neumeier for the international food giant Dr Oetker.

He geeks out about brand strategy, design, content, technology, cycling and beers.