Esfira Zaka is a seasoned marketing professional currently leading the Marketing Department at payabl., where she oversees strategies to elevate the company’s brand presence and foster its growth within the fintech space. With a rich background in marketing and business development, Esfira has a proven track record in crafting compelling narratives that resonate with diverse audiences and drive meaningful engagement. Before joining payabl., Esfira held various roles in marketing and communications across multiple industries like tech, oil and gas and insuretech. Esfira’s leadership style is collaborative, empowering her team to explore creative solutions and pushing the boundaries of traditional marketing techniques.