Dave Wallace is the CEO of NMD+. He is a true digital pioneer with 30 years of experience digital marketing and CX in financial services. Dave founded HeathWallace, a specialist agency that helped banks and other large blue-chip clients deliver customer-friendly digital services. He sold HeathWallace to WPP in 2008. Dave is now working with a number of global banks and fintechs on developing marketing and customer propositions at the cutting edge of technology. He produces and presents the acclaimed Dave and Dharm Demystify podcast, contributes to several publications, and is a campaigner for clean water.