Arthur is the co-founder and the CEO of Pipp – previously known as Lemonade Fashion -, a tech startup leading the Shoppertainment movement that allows creators to monetize their content by adding merchandise and assets into their content. The platform operates like Tiktok where users can consume and sell products through video or live content. The company has a partnership with Tiktok, and attracted top investors and executives from San Francisco to the UAE including but not limited to Meta, Google, Tiktok, Turo, Beatport, Sumeru Equity Partners and Accenture. Arthur is also the Entrepreneur in Residence at the American University of Beirut and the host of the Innovation Park Show on Virgin Radio. He has more than a decade long experience working with startups and investors. P.s: If you ever need a workout buddy, feel free to reach out to him.